prim & proper playwear
SPRING 2024
Excitement fills the air at Heyward House! Spring has made its way and with it brought many new styles and prints from your favorite pima brand. Find the perfect look from our new Prim & Proper Playwear collection. Everything is made from the softest pima cotton and designed for style, play and comfort.
Featured Collections
Chinoiserie Safari
March right into spring with zebras, giraffes, elephants and more! Our chinoiserie safari print is an absolutely stunning design for both boys and girls.
New Prints
A floating balloon is so graceful in the sky above. Your little one can marvel at the skies while wearing our hot air balloon print.
This pink hot air balloon pairs perfect with our blue balloon sibling sets. Or let the pink capture your heart.
One of our other favorites is the Dreamy Dragonflies. It comes in both boy and girl styles that share the same elegance and comfort.
This print is inspired by Heyward's home town. Walking by Rainbow Row in Charleston, SC is a sight to see.
A day at the beach is better with our Beach Umbrellas print. This precious print comes in girls bubbles, dresses & sleepwear.
Our beloved companions are immortalized in our dog silhouette print. Many styles in both boys and girls are included!